TCIT Media
TCIT Media uses gender and age recognition technology, combined with ordinary cameras, to have audience measurement benefits and Big Data application value. It can accurately record the regional traffic and customer base ratio in each period, thereby effectively assisting in advertising management and traffic flow adjustment! At the same time, TCIMedia is also a must-have viewership survey function for digital electronic billboards. It can detect the time consumers watch advertisements and use statistics to evaluate the attractiveness of advertisements and products.
Product Features
Intelligence information can determine business opportunities and bring profits to companies. More and more companies are actively strengthening the expansion of collection of data on consumer characteristics and behaviors. Whoever understands consumers is equivalent to mastering the niche to win the market!
TCIT Media effectively assists managers in allocating staff and adjusting promotion periods! Customer counting can have extended functionality, such as excluding people (clerks) who may be double counted. Or you can go one step further and record the time each customer waits for transactions or services in the checkout area or in front of the service counter. In the future, it can be equipped with humanoid detection technology to grasp the queue and environmental movement lines and strengthen personnel scheduling!
TCIT Media helps detect how long each consumer stays looking at advertising boards, physical posters or products, and generates statistics to help you evaluate the effectiveness of promotional activities, the attractiveness of products, etc.
In addition, TCIT Media identifies the gender and age of consumers who come to the store, and counts the total number and proportion of the gender and age of customers at each time period. It allows you to operate various statistics and generate analysis reports to thoroughly understand the target customer group and measure the effectiveness of promotions. Don’t take the wrong path anymore!
Demographic Analysis
Quickly identify consumer gender and age information, use massive data to analyze advertising effectiveness, or push corresponding advertising content to achieve precise marketing.
Dwell Time
Use face and human form detection and tracking to calculate the time consumers spend in front of regional products or digital signage to evaluate product advertising content or in-store circulation.
