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A new business information model will revolutionize the retail industry

2014-09-24 Economic Daily Peng Zihao

Can you imagine that when you stand in front of a digital signage, the digital signage will sample and record your behaviors and actions, which will not only become the basis for sales analysis in the retail industry, but also provide consumption information suitable for your age in real time! This is a new business information model integrating the Internet of Things and facial recognition systems. This model has become the new favorite of Taiwan’s retail industry.

台灣色彩與影像科技董事長邵治安,對該公司的人臉、行為人影像分析技術充滿信心。 彭子豪/攝影

Shao Zhian, chairman of Taiwan Color and Imaging Technology (TCIT), said that face recognition is not the latest technology, but it has been unable to break through in the past. In addition to the insufficient evolution of computing technology, the biggest problem is that commercialization is more difficult because major industries do not know how to implement it. At most, it is only widely used in access control systems. In addition, in Taiwan's technology industry in the past 10 years, the hardware industry has been booming, and software platform development has been ignored. Now, in the era of the Internet of Things, Taiwan's hardware industry has entered a period of shallow decline. The face recognition system that can string together various commercial smart keys has attracted attention again, and has evolved to identify actors.

Taiwan Color and Imaging Technology was founded in 2009. It is relatively young, but its professionalism and talent depth in face recognition are higher than the industry. It has at least 30 years of experience. What is different from other face recognition companies is Taiwan Color And imaging technology emphasizes the identification of objects and colors, making image analysis more detailed, data more accurate, and the introduction into the retail industry more effective.

Shao Zhian said that the current so-called image recognition requires not only improved accuracy but also stronger information integration. Taiwan's color and imaging technology can be integrated with various back-end systems such as sales analysis, accounting systems, etc., so that the identified Information immediately becomes effective information for customers, and at the same time it emphasizes customization. Whatever information customers want can be obtained in front of the digital signage. Currently, the company is actively developing racial and behavioral identification and has entered the mass production stage. Behavioral analysis breaks new ground.

News source:http://money.udn.com/storypage.php?sub_id=5640&art_id=385289

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