【Smart retail special topic】Explore the current applications and future development of smart retail. In the raging global development, Taiwanese manufacturers have advanced related solutions and have great opportunities to play the role of technology promoters in this wave of trends. In order to accelerate this trend and enable more developers to master technical essentials, the "New Retail Era - AI Image Recognition and Analysis Technology Forum》Specially invite industry experts to conduct technology and trend analysis, analyzing from the aspects of smart monitoring, image recognition and analysis and other technologies.
Use Intelligent Image Analysis (IVA) technology for customer analysis
TCIT deputy general manager Wan Yi Zhongpo pointed out the three important applications of smart image analysis technology in Smart Retail, namely smart image analysis camera (IVA Camera), smart vending (Smart Vending) and smart bank (Smart Bank).
Smart Retail emphasizes the connection between IVA and IoT. Place the IVA Camera (all-in-one smart camera) at the entrance or in front of the POS machine, and perform Edge Computing on the image data to find out useful information. The images or feature values are then sent to the server, which includes analysis such as calculating the number of customers, the route customers take into the store, sales hotspots in the store, customer bag-carrying rates, and the most popular products through people flow technology.
Trillions said that most of the IVA cameras will be installed on digital signage or lottery machines. This is because when a large number of people flow into the store at the same time, if the camera is installed at the entrance, it will cause the backstage to take pictures. The amount of analysis and processing increases, resulting in the inability to collect complete and accurate images. Only accurate images are effective for future data analysis.
"The integration of four information: Gender + Age + Purchased Items + Money Spend, for a company or a chain of stores, long-term big data accumulation, and then effective analysis will help to increase the company's profits or improve Operational strategy.
Smart Vending Machines also use IVA and IoT applications. As long as the machine is connected to the Internet, it can be monitored remotely along with other vending machines to perform tasks such as replenishing goods or monitoring temperature. The main purpose of advertising is to attract consumers to watch, so that the camera can scan the face, and then collect relevant big data and analyze it on the server side.
"Compared with the application of stores and vending machines, smart banking services will face more difficult personal data problems and are more troublesome." Wanyizhong pointed out that smart banking services need to solve personal data problems through some means, such as establishing When collecting customer information, it involves the security and privacy of personal information. Therefore, it is necessary to reach a consensus with the bank providing services and sign a disclaimer when creating a profile for the customer to avoid disputes between the two parties when facing personal information issues in the future.
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