In recent years, the demand for digital public broadcasting has increased rapidly, and the market capacity has continued to expand; according to statistics, the global digital signage market has a compound growth rate of more than 25% from 2005 to 2013, and the growth rate is very strong. Wen Shifan, product manager of Advantech Intelligent Solutions, analyzed that the reason why the digital signage market is so popular is that it contains many advantages over static propaganda.
Wen Shifan said that in terms of publicity benefits, digital signage has dynamic sound and light effects, which is easy to attract customers, and can integrate images, videos, real-time video streaming, tickers, timetables, flight information, exchange rate tables, call systems, etc. Diverse media content derives more benefits from marketing and publicity applications.
In terms of management, owners can use the central monitoring network architecture to monitor many remote hosts at the same time and set up schedules to deliver media programs. There is no need to spend a lot of manpower and time in the past to rush to each endpoint to update the content one by one; What it replaces is greater operational convenience than ever before, helping owners significantly reduce the burden of introduction and maintenance and improve operational efficiency.
| 放大The traditional static flyers, bulletin board posters or advertising light panels have transformed into multimedia digital public broadcasts rich in dynamic sound and light effects. This is an irreversible trend. |
Qualitative changes in application types lead to many problems
However, it is impossible to say, the number of signs that you can see now, the number of signs, the number of questions, the passive type, the effect of the promotion, the effect of suppressing the reception of the message, because of the trend of using the number of public broadcasts in the future, the ``Strengthening Sensitivity and Reciprocal Physical Experience'' performance for the morning forces, 藉I. Developed by dynamic propagation.
Wen Shifan predicts that the digital signage market will show three evolving trends in the future. First of all, interactive digital signage applications are gaining more and more attention. Therefore, with cross-system integration of various sensors such as touch, image capture, face recognition, and even RFID, various types of diverse applications are bound to become more popular.
Secondly, digital signage is not only a vehicle for interactive promotion, but will also be further integrated with technologies such as the Internet of Things and Big Data to display complete functions such as data collection, back-end analysis, and chart presentation, becoming an important tool for owners to formulate business strategies. in accordance with.
Finally, with the development and implementation of the concept of cloud services, the content of goods required by customers will gradually transform from physical products to service-oriented solutions, prompting qualitative changes in business models, such as from billboard software and hardware sales to digital public services. Broadcast marketing and publicity services.
Here comes the problem. With the rapid expansion of the market and the emergence of competitors, it is undoubtedly a huge challenge for SI to take into account the integration of software and hardware, digital media content, and frequently meet complex customization requirements. It is like the market is on fire and competitors are encroaching. While SI is devouring the market pie, it wastes time forging iron and swords. How can it stand a chance of winning?
Therefore, SI is looking forward to getting a nearly sharpened "Solution-Ready" blade. There is no need to worry about system integration problems. You only need to light up the sword (slight customization and integration), and you can quickly go into battle to kill the enemy. As for owners who want to manage their own content broadcasting, they face an electronic system with a rigid user interface and complex operating procedures. The learning threshold is high and it is difficult to properly control it. They all hope to obtain a complete-featured yet easy-to-use solution.
Three major features help users easily overcome challenges
In view of this, Advantech Intelligent has created the PowerSign solution based on the company policy of Solution-Ready Package (SRP), properly integrating software and hardware into a highly complete digital public broadcast platform, and providing comprehensive technical support, consulting services and Industrial application sharing hopes to provide powerful weapons on the one hand and serve as a strong backing ally for distribution partners, and on the other hand help owners improve management efficiency by resorting to friendly and easy-to-use characteristics.
Why can PowerSign help SIs and owners overcome many challenges? Wen Shifan explained that this is mainly due to three key features. First, unlike the rigid and complex interfaces and processes of traditional digital signage software, Advantech Intelligent has specially formed a UI design team to carefully consider friendly interfaces and intuitive processes. It not only resorts to graphical user-friendly interfaces, but also uses mouse dragging as the basis for operation. , users do not need to worry about calculating the coordinates of the screen, the length and width, or the start and end time of the program. They can play all kinds of digital content correctly with the simple steps of "drag + fine-tune".
Second, PowerSign can further integrate various information such as bank exchange rate tables, train timetables, flight information, dialing progress, etc. based on the actual needs of industrial applications. It also uses standardized web page formats as the benchmark for cross-system integration, helping SI to abandon the past. The non-standardized interface mode eliminates the need for time-consuming writing of gateway programs and can quickly meet different customization needs.
Third, Advantech Intelligent has consulting capabilities in both technology and multimedia content. Whether it is the integration interface that the SI cares about, or the human-computer interaction, graphic design and other presentation effects that the owner cares about, it can provide assistance; through Through these consulting services, it is tantamount to providing SI partners or owners with a shortcut to success, allowing them to focus on core matters and fully promote digital signage content planning without being hampered by technical aspects.
Contains a unique niche and significantly surpasses the framework of homogeneous solutions. To sum up, PowerSign is designed and developed from the perspective of users and industrial applications. Compared with other digital signage solutions, its product strength generally has the following four competitive niches. First, it integrates system platforms such as x86, RISC-Linux, and Android. The combination of diverse platforms and models can appropriately meet the market needs of low-, mid-, and high-end products with different cost considerations.
Second, the system has complete functions and the platform is easy to operate. PowerSign supports most common media types, covering images, pictures, marquees, Flash, PowerPoint, streaming video, TV signals, and many other types. In large-scale field applications, PowerSign has complete central monitoring, remote The management function can support thousands of client playback devices, and can be managed in groups and set user account access rights. Program content can be scheduled and delivered and supports resumed downloading, showing a comprehensive functional layout. , to meet the needs of various industrial field applications, supplemented by careful improvements by the R&D and design teams to create a graphically friendly interface and intuitive program editing methods, which greatly improves the efficiency of platform use.
The third is to provide diversified digital signage solutions based on changes in different applications, enhance the added value of products, and assist distribution partners to create service differentiation for customers. In addition to the basic stand-alone version and online version, PowerSign also extends to new types of digital signage that combine different technologies, such as the touch application version, which can plan scripts for switching between program contents to realize navigation or various interactive applications. .
For example, the PowerSign Face version that combines face recognition technology is equipped with an algorithm that has an accuracy of over 80% in gender and age recognition, and correlates the recognition results with program content, making it easier for owners to plan corresponding program content and create content based on different customer groups. Accurate marketing results, and further collect and record audience data for subsequent statistical analysis and application to help owners evaluate publicity effectiveness and develop sales strategies.
In addition to face recognition, the program content of the digital signage can also be combined with various sensor signals; the PowerSign Event version provides a signal serial interface that can integrate RFID, NFC or other sensing technologies to define the digital signals transmitted as specific Events trigger corresponding program content, such as combining membership cards to play corresponding product advertisements based on member preferences, consumption habits and other information in the database.
As for the PowerSign Geometry version, it breaks away from the single screen, 2×2, 4×4 and other standard rectangular formats. It can support geometric splicing screens and display unique content through irregular splicing, taking marketing efficiency to a higher level. .
Fourth, the PowerSign solution provides a digital signage monitoring APP, which allows owners to use mobile devices anytime and anywhere to monitor whether each display point is operating normally without the need for remote connections or dispatching personnel for regular inspections. Therefore, not only is the product operation intuitive , and is easy to import and operate. It is obvious that monitoring through APP can take into account the convenience of maintenance and operation. Partners form alliances to deepen industry development and jointly build new intelligent and sensitive services. Looking forward to the future, with the evolution of smart cities, it is bound to drive the transformation of applications in various industries, from single products to system integration services, from working alone to co-creating value with partners. All these will become the physical connotation of the subsequent evolution process.
In response to the general trend, Advantech is committed to providing PowerSign digital public broadcast solutions that will keep pace with the times in the rapidly emerging digital signage market. With a complete product line, complete technical support and consulting services, we will work together with partners to work together. Smart industry. (This article is provided by Advantech and compiled by Lin Jiahong)
DIGITIMES Chinese website original website: The launch of Advantech PowerSign creates a new era of multimedia digital public broadcasting http://www.digitimes.com.tw/tw/iot/shwnws.asp?cnlid=15&id=0000397081_M4S1D30N7GZ0R12M5J8TN&ct=1#ixzz3GBwaOgp7